Depop Rewind
Challenge
Make Depop the talk of the town again by reigniting its cultural relevance among Gen Z through community and creativity—without relying on traditional messaging.
insight
Fashion and music are deeply intertwined—both serve as powerful tools for identity and self-expression. Though many Gen Z's didn’t live through a lot of the internet-born subcultures they idolize, they crave the chance to relive these moments as a way to belong and define their personal style.
Idea
Depop Rewind is a personalized shopping experience that matches users to a nostalgic internet-born subculture based on their Spotify listening habits. They receive a curated playlist and fashion picks from top Depop sellers that reflect their assigned era. Through the Depop Rewind Eras Page and offline dance parties, users can fully immerse themselves in the music, style, and community of the past—rewired for today.
In Collaboration with Maximos Lontok
