Call kraft
Challenge
Kraft Mac and Cheese needs to create an engaging, memorable campaign to connect with Gen Z and Millennials.
Insight
People love venting their frustrations while enjoying comfort food, especially after a night out.
Idea
The "Call Kraft" pop-up phone booth lets people share their thoughts in exchange for a bowl of Mac and Cheese, with weekly surprise locations announced online to build anticipation.
In Collaboration with:
Maximos Lontok
