Renaissance City
Growing up in the suburbs of Detroit, I have always seen this city as an industrial town, but never a true destination. For outsiders, Detroit is off their radar or known for its infamous reputation. But to me and so many others, the Motor City is so much more than a negative news headline. It is the home to artists and entrepreneurs, an international hub for culture and innovation, and of course, an American city with rich history. I am fortunate to live through the rebirth of Detroit and dedicate this project to the community that has fostered its resilient spirit.
Challenge
Redefine Detroit’s image by creating a visual identity that highlights the city’s vibrant culture and community.
Insight
Arts and Culture unite and nurture a thriving community.
Embracing expressions of creativity, heritage, and identity within a city can contribute significantly to its vibrancy, resilience, and overall well-being.
AIM
Attract outsiders to invest in Detroit through tourism or cultural investment.
Idea
A web series blending artistic documentary and journalism, spotlighting unique Detroiters and hidden gems. Each 5-10 minute episode explores broader themes capturing the city’s heritage, culture, and energy, offering viewers an authentic glimpse into the spirit of Detroit.
The Trailer
A two-minute trailer encapsulates the Spirit of Detroit, offering a sneak peek into the themes explored in the web series. The voice of Renaissance City underscores a narrative of resilience and passion.
UX Design
The user experience is designed to be straightforward, categorized to break down various topics and themes highlighted in the web series. The user interface features a clean black-and-white color palette, emphasizing the vibrant colors of each video.
The three-part print campaign for the web series captures the vibrant and rich history of Detroit, showcasing how different innovations have shaped the city's rebirth.
Social Media
For the social media portion, the web series' Instagram will spotlight each episode, often featuring quotes from the creatives involved. Additionally, a captivating synopsis will outline what viewers can expect from the episode and its broader theme. To boost engagement, a sizzle reel of each episode will be included, providing a trailer for viewers.