The Polaroid Project
Challenge
Polaroid’s nostalgic charm risked fading in a digital-first era, making it hard to connect with younger audiences.
insight
Millennials and Gen Z crave experiences that merge creativity, community, and personal expression, especially in shareable spaces.
idea
Transform empty city walls into giant Polaroid frames that come alive at night, projecting user-submitted photos that “develop” in real time and keep the brand’s magic for a new generation.
