adcc reimagined:
executive search dating
ORIGINAL
overview
Revitalizing an acclaimed ADCC Executive Search Dating ad, this project aimed at bringing a fresh twist to an already award-winning concept. Executive Search Dating is a premium and personalized matchmaking service, connecting professionals with similar aspirations for a hassle-free dating experience. The matchmaking team, Cupid’s Strikeforce, thoroughly selects ideal partners from a curated dating pool based on detailed information provided by clients.
Challenge
Reconceptualize the strategy by tapping into the essence of the company's core demographic: career-focused singles in pursuit of meaningful relationships and tangible results.
Insight
Recognizing the fast-paced lives of these professionals, the idea was to resonate with their business-centric mindset and create an emotional connection by integrating business lingo with the language of love.
Idea
Incorporate business lingo into the context of love through savvy copy for a compelling and relatable messaging approach. Change the tagline from "Precision Matchmaking" to add a playful and engaging tone. By speaking the language of this demographic, the goal was to bridge the gap between their professional world and desire for serious relationships. This strategy is aimed to capture their attention, resonating with their unique lifestyle and aspirations.
